The perfect marriage of persuasive writing and design
Our strategists, designers and copy writers blend subject matter expertise (technical understanding) with a compelling brand and sales voice for web sites, pitch materials, brochures, annual reviews, blogs, e-mail marketing, thought leadership pieces and more.
B2B, professional service firms and associations engage Greenfield/Belser for our passion and skill in delivering compelling content that is different and better than the way they or their competitors do it now. David Ogilvy famously said, “You can’t bore people into buying your product” ... but, from what we see, many firms and organizations try. On the web, and in proposals for instance, firms are so engrossed in their technology transformation and digital automation, they often forget their clients don’t read code.
Marketing and sales content and materials needs to be substantive, but delivered graphically. We have no readers, only scanners. We are asking our clients to rethink content without rethinking, well… content. In other words, it’s not what you’re saying exactly; it’s how you’re showing it. Think charts, tables, maps, graphs, large numbers, and other ways to balance visual and verbal communications that start and stay on brand.