Replace opinion with fact to reduce decision making risk
Better informed decisions start with market research studies that distinguish between internal perceptions and market realities on things like your target audience’s likelihood to consider and choose your offerings.
Greenfield Belser’s strategic market research projects for professional service firms, associations and other B2B organizations include:
Market Pulse Studies that pinpoint if your organization is considered a leader in the field; how market perceptions of your firm have changed; which tactics in your marketing program are paying dividends; why prospects are more (or less likely) to select your firm; which key factors drive clients and members to consider and select your offerings.
Next Office or Offering Feasibility Studies that shine facts on the total demand for the service; which competitors are servicing your targets presently; how satisfied buyers are with current providers; which needs are unmet; which fee structure is acceptable to the market place, and more.
Advertesting through web or live focus groups and/or one-on-one reviews with key clients or prospects. When you commission Advertesting you learn which proposed ads have the greatest impact; how your ads fare amid competitive clutter, how to reword images and copy; whether your ads support your marketing and branding goals.