Make your top prospects feel like they're the tops
We apply prime time creativity, like the most memorable TV ads, to the task of reaching your top-tier clients and prospects with direct communications that are hard to ignore. The goal is to supplement the hard work of your business development and client teams with air-cover for the ground troops.
Let’s face it, most of the marketing communications professional service firm and B2B organizations use to reach top prospects are neither attention earning nor differentiating. Firms send prospects e-alerts, white papers, seminar invites, brochures and other bits of standard direct marketing fare. These efforts have their purpose but are often ignored in the course of a busy day. There is a reason it’s called junk mail.
The lists Greenfield/Belser teams work with are considerably smaller, usually less than 500 and often include only small handfuls of targets. For such a small audience, we:
- Leverage other work such as advertising or website design through the mail to stimulate increased website traffic or attendance at events
- Create what we call “clutter-busters,” dimensional mailings that muscle through a crowded in box to command attention
- Build custom websites just for your target or prospect.
These are just a few sample tactics. Our clients’ direct marketing goals are often to gain face-to-face meetings with high-profile prospects and important clients by delivering their message in a compelling way. The difference in creative approach and scale means everything.