Teach don’t sell, the power of branded thought leadership
Knowledge-based brands of all sizes are taking a cue from the Big Four accounting firms and big consulting firms by using primary and secondary research “reports” to help position their firms, generate leads and become more valuable to clients. We help our clients realize the marketing and business development promises of branded content marketing at every step of the way.
Greenfield/Belser strategists, researchers, writers and designers help professional service firms and other subject matter experts conceive ideas for thought leadership studies, field the research, synthesize the results, package the findings and execute integrated promotion of the efforts. Promotional channels for the content we write and design includes:
- Printed and electronic white papers and pitch books
- Branded thought leadership websites and microsites
- Traditional and search advertising
- Symposium or events
The promotional thought leadership content we help create and distribute often aims to build an industry or service line, enter a new geographic market, own mind share around a critical business issues, or generate awareness and preference for the organization broadly.