Email and direct mail that cuts through the clutter
We help professional service firms, associations and other B2B clients build creative direct-to-target campaigns by integrating print, email, custom website landing pages and other valuable content to earn interest, create awareness and generate leads.
You may be announcing new people, a new office, a merger, a set of client successes, or a new strategic initiative, service or industry group. You need to share the news in a unique, eye-catching way that’s consistent with your brand.
Technically, direct marketing means anything that goes through the mail. But the mindless mailings that you receive daily in your mailbox—credit card offers, catalogues, political fundraising, etc.—are not our stock in trade. There is a reason it’s called junk mail. Mass mailings to millions are not designed to spur face-to-face interactions.
The lists we work with are considerably smaller, usually less than 10,000 and often in the hundreds. For such a small audience, we:
- Leverage other work such as advertising or website design through the mail to stimulate increased website traffic or attendance at events, for example, or
- Create what we call “clutter-busters,” dimensional mailings that muscle through a crowded inbox to command attention.
Our clients’ direct marketing goals are often to gain face-to-face meetings with high-profile prospects and important clients by delivering their message in a compelling way. The difference in scale means everything.