Research

Brand Thinking
Bleeding edge thinking on branding and marketing
Brand Regression?
Brand Regression?

Learn about the state of professional services branding.

Branding Your Law Firm
Branding Your Law Firm

We have woven our survey report throughout a practical guide to applying branding theory to law firm marketing. 

Digital Cookbook
Digital Cookbook

Digital Cookbook will tell you how to serve up the best menu, even with meager resources. 

Digital Marketing 2010
Digital Marketing 2010

We as marketers need to make the most od all things digital. Learn how here.

Finding the Best and Brightest
Finding the Best and Brightest

This study will show you how to recruit the right way.

Finding and Choosing Lawyers
Finding and Choosing Lawyers

When lawyers fail to recognize the two distinct phases of the buying cycle, marketing materials become ineffective.

Finding and Working with Lawyers on the Web
Finding and Working with Lawyers on the Web

Websites are an integral to law firm marketing plans.

Law Firm Advertising Guide
Law Firm Advertising Guide

With the help of FGI Research, we faxed a three-page questionnaire to America's 1,000 largest law firms.

Law Firm Marketing Guide
Law Firm Marketing Guide

Measuring the astonishing growth and variety of law firm communications.

The Marketing Ecosystem
The Marketing Ecosystem

Organizing the marketing ecosystem into a comprehensible profile of industry leading technologies.

Why Firms Fail? Why Firms Succeed?
Why Firms Fail? Why Firms Succeed?

Study Establishes benchmarks for law firm governance and risk management.