Learn to be different and make your brand true to your school
When you look at the catalogues, viewbooks, capital campaign communications or websites of one educational institution or the next, it’s pretty hard to tell them apart. Most feature the same sunny shots of buildings with that one blissful 18-year old student sitting under a tree reading a book. That’s lovely, but it could be any school, anywhere.
Higher education branding is about expressing a difference—even five degrees of difference. Students, donors and parents make lists based on geography, finances, course offerings, sports programs and other rational considerations. They make choices based on more irrational “data” like prestige, student culture and the “feel” of the place.
Working with Greenfield/Belser educational organizations can count on us to help make and express brands that are true to their school or educational enterprise. Expect us to help you: