A brand is a unique identity based on a promise of value different than others. We’ll help you find yours
At last count we tallied six banks using some variation of the promise, “Not Your Typical Bank.” Which leads us to wonder how to tell the six apart. We might suggest, “Your Typical Bank” as an option. We’re poking fun, but finding a unique position and making it your own is hard work in banking, private wealth management or any other financial service where the competitive differences are often a few degrees.
Recently, our brand strategy, brand design, website, content marketing and other marketing communications work has been focused on private wealth management firms like Hemenway & Barnes, Choate Investment Advisors, and Warren Averett Asset Management, among others, but our experience and relationships extend to banking, insurance, private equity firms and more. We’re best when the product and the people are one and the same. And the difference in the story depends on how it is told or expressed.
Greenfield/Belser can help your financial service focused firm or offering:
- Get clear with differentiated positioning strategies
- Get noticed with compelling brand design and expression
- Get chosen with great websites, digital design and content
- Get results with ongoing brand building initiatives
Check out some of our case studies nearby.