Member driven associations need member friendly brands, websites and content
Increasing and maintaining membership in your association demands sharp branding, valuable content marketing, and looking the part of an influential and valuable leader. This means your association website, logo/identity system, email marketing, marketing and sales material, and advertising must be impressive, compelling and persuasive. Greenfield/Besler’s brand strategy, design and content work helps associations attract members to support your position and retain members to champion your initiatives.
Beyond our award-winning strategy, design and content, associations choose Greenfield/Belser for our experience in building consensus and results in small “d” democratic organizations. We know how association branding works because we have worked for more than 50 associations in over 35 years. Our biggest office is conveniently located in D.C., the epicenter of associations in the U.S. You can see some of our recent case studies nearby.
Why should you reconsider your associations brand strategy?
- Competition. You have competitors and they are good, too.
- Lagging perception. Unless you control the market message, market perception will lag behind the reality of your association, typically by a few years.
- Loyalty. Give non-members a reason to care and members a reason to continue caring.
A crystal clear brand promise, well expressed with website, materials, events and other design can ease the effort to bring today’s and tomorrow’s members into your organization.