World Wildlife Fund

A Global Network That Speaks for Nature

One could say that ours was an otherworldly reaction to winning the Web site redesign assignment for WWF—the eighth most trusted brand in the United States. WWF is leading the most important and ambitious conservation effort the world has ever seen—and the Web site needs to give voice to and help drive funding for that mission.

The site design demonstrates what the WWF calls the “delicate and complex set of relationships between species, people, habitats, governments and global market forces.” Visitors can tour 19 of the world’s most important natural places and learn how to protect the future of nature.

The new design is rich with features: an interactive map (click the globe), stunning photo galleries, a travel section, a donation form that encourages larger donations, an interactive timeline, an animal adoption center and a shopping section— all presented through an intuitive, engaging and easy-to-getthrough interface.

This site launches in February 2008, and we hope to see it help make all the difference in the world.