Science IP

Science IP (research services for cas, a division of the american chemical society)

Science IP is…now hang on, here, it’s complicated…the official research service for Chemical Advisory Services (CAS), the world’s authority for chemical information, which is itself a division of the American Chemical Society (ACS). Got that? Science IP is, however, a multi-million dollar research business that deserves its own marketing support. Science IP’s primary audience is patent lawyers, which made Greenfield/Belser a natural match for the campaign. We had fun with this.  We went to England to find “life size” components of  molecules we could assemble ourselves to create any molecule we choose (within reason!). The molecules are eye-catching at trade shows.  All in all, it’s a delightful way to profile a very sober service: chemical research.