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Gowlings Lafleur Henderson

advance with confidence

With more than 750 lawyers, Gowlings is one of the two largest firms in Canada, with offices in all its major economic hubs. Gowlings grew quickly in the first decade of this century, following the trend of mergers that has led to a galaxy of large firms worldwide. Their roots as the leading IP firm in Canada gives them their creative personality. Because they deal with cutting edge products and services, they feel they’ve absorbed that innovative ethos into their practice. Thus, Gowlings was open to shortening their name, calling out the word “go,” building a novel website, redesigning recruiting materials and advertising as well as reshaping practice descriptions through a content strategy we call Practice Made Perfect.