Dorsey & Whitney LLP

Always Ahead

Mark Twain once said, “The secret to getting ahead is getting started.” Dorsey started more than 100 years ago and has been making great strides globally ever since. The new Dorsey brand, positions the firm itself as a source of competitive advantage for its clients, and is anchored by the tagline “always ahead.” The firm considers the line to be a service mantra. The notion expressed in all the firm’s communications is simple: Dorsey helps clients stay ahead of schedule, the curve, the problem, the pack and more.

From the treetops of advertising and digital marketing, down to the grass roots of proposals and pitch materials, Dorsey has rethought the way they communicate. From a brand new responsive website to new portraits and video, Dorsey looks the part of a global leader. An integrated internal campaign helps the firm’s people understand and embrace the firm’s promise.