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Choate Investment Advisors

strategic by any measure

Several years after undergoing a full rebranding, the firm of Choate Hall & Stewart recognized the time had come to refresh the imagery on its website. To keep subsidiary Choate Investment Advisors in synch, they knew they also had to redesign their site to distinguish them from Choate Hall & Stewart (for SEC reasons), but keep them close to the mother ship.

They were concerned the edgy new look and feel for Choate wouldn’t translate to a more sober investment advisory. The result was better than they imagined it could be. The Investment Advisors bought in, and they both pushed the edge of the envelope graphically while still maintaining their position as a top-tier Boston- centered national firm.