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Boston University

B yourself

Each year, more than 50,000 aspiring lawyers take the LSAT exam and apply to law schools with the hope of landing a seat in a top law school. And law schools viefor top recruits—those with the highest LSAT scores, the best grades and the richest life experience. From bothsides, it’s ultra-competitive.

Boston University School of Law ranks in the top 25 law schools in the nation, according to U.S. News & World Report. But the school’s positive attributes—especially its acclaimed teaching faculty—are often surprising to prospective students. We were assigned to rebrand the school and bring its marketing messages to life in a uniquely personal way.

Our first step was to replace the school’s moniker, BUSL, with BU Law.We swapped out the school’s inconsistently used purple with the bright, bold and memorable red of Boston University.