Can You Afford to Not Have a Mobile Site?By Kaitlin Peterson
April 24, 2015
This week, Google changed their algorithm so that mobile optimized websites are now ranked higher on Google's search pages. What does this mean for your firm? If your firm has not invested in a mobile website, you could be losing a lot of business.
Lacking a mobile site is going to cost you in more ways than one. First, your firm will be pushed to the bottom of Google search pages. It is going to be much harder to find your website than your competitors who have sites that are mobile friendly—so while your competitors are gaining traffic, your brand is taking a hit. Second, because your site hasn't been optimized, if a mobile user does find you, their user experience on your "unfriendly" mobile site will be lacking and they are likely to make a quick exit.
Designing and developing a mobile optimized site is a large investment. For that reason, we suggest you take some time to review your site and make sure the investment is worth it. One easy way to decide if creating a mobile site is right for your firm is to check your Google Analytics account and determine the percent of traffic that comes to your site through mobile devices. We believe that if 15% or more of your users are visiting your site via mobile and tablets, mobile is a worthwhile investment to ensure they are getting the best possible experience.
Here is a step-by-step guide to check the percent of mobile traffic coming to your website via Google Analytics:
1. Log into your Google Analytics account
2. Click the Reporting tab located on the top banner of the Google Analytics Page
3. Under Audience (located on the left sidebar), select Mobile Overview
4. Review your site's Analytics in the chart (example below).
Greenfield/Belser can help you develop a mobile friendly site. Ultimately this will help you build your online presence, develop new leads and generate new business. Contact us today to see what we can do for your firm's site.